Bodog acquires UK Gaming and Licenses
Calvin Ayre’s Bodog brand has recently achieved its ambition – receive a license in order to operate online gambling services within the UK as well as make advertisement on their various services. If you can see, it is actually a good fit since Ayre’s a Canadian but their HQ is based in London.
Bodog has made several aggressive marketing moves to infiltrate the UK gaming industry considering the fact that it has sponsored the recent Scottish football. Bodog has therefore acquired their fourth international license to operate online gambling and offer services for those who choose them over their counterparts. The main Bodog.eu website formerly as Bodog.com has received the license in the Canadian Kahnawake jurisdiction.
The Bodog Europe has been licensed in Antigua and the Bodog 88 holds a license in the Philippines. Their fourth acquisition of license (the UK license) will become effective in the next three months. Bodog has been calling itself the first ever bookmarker that fell in line with the recent UK gambling proposals.
Despite the headlines grabbing the attention of online gambling masters, Bodog took advantage of this even when there were proposed changes to the current gambling laws in the UK. Who knows where they were heading next? Bodog has indeed exceeded expectations when this marketing effort has proven to be smart and effective. All affiliates of Bodog should grab this opportunity in the marketing push through their blog posts and entries within the social media network in order to increase their power of generating revenue.
According to recent news releases, the Bodog UK is the newest and the fourth addition to Bodog Brand’s license portfolio. It will operate on the bodog.co.uk which is exclusive only for the UK market. This operation will be solely under the newly issued online casino and sports betting license. In addition, Bodog has plans to position locally by utilizing its non-remote license in order to wage war against businesses operating on bricks and mortar – kind of harsh but true.
The new CEO of Bodog – Patrik Selin – considered the UK regulated online gambling market as the world’s most revered and robust. In addition he stated that the brand will continue to do global efforts coming from its new base however there were no reports whether the UK branch will be found to be profitable. If other UK online gambling brands are not really that accepting to the new tax and licensing proposals, Bodog has gained leverage by facing it head-on.