The struggles of bwin.party attract the power of Google
Multiple reports in the online gaming industry state that Google might be interested in taking over bwin.party before the light turns green in New Jersey. The global technology giant has yet to make an official statement regarding these rumors to take over the struggling gaming operator at 200p per share. This would be almost twice the price of the 109p at which bwin.party closed last week.
Even if this turns out to just be a rumor, it will be enough to temporarily stop the bleeding in stock value, which went down significantly from the 156p peak it reached in March. However, the discussions are quite fluent at the moment and Google will most likely rush to get things resolved by the end of the year. With the development of online gambling in the United States, the three states that have already passed their legislation make great potential markets; great enough to persuade Google that it is the right time to get into the online gaming industry.
Having its headquarters in California, a key state for online gambling regulation, puts Google in the middle of the action. Bwin.party is struggling with its new poker platform that was recently launched. The many issues and the big changes have discouraged players from opting for Party Poker and the move was even described as a “minor disaster” by some operators. It is also becoming harder and harder to keep up with PokerStars in the online poker industry.
Stars is far in the lead on the internet and also holds the top position with the sponsored live tournaments. The amazing win at the ANZPT is the perfect example of a large PokerStars sponsored tournament for various types of players. The decision to start the proceedings now, puts Google in a good position to take over bwin.party by the end of the year. This will also include the contracts the gaming operator has with American casinos and the license applied in New Jersey.
In Nevada, bwin.party is taking advantage of its partnership with Boyd Gaming and the two are expected to launch an online poker site in the state. According to the reports, Google may also be eyeing British gambling operator William Hill if things don’t work out with bwin.party. The presence that William Hill has in Europe would be enough to give Google a good starting point, but the lack of an outlet in the United States as of now make it the less preferred option.
An online poker room powered by Google can provide many advantages but it is still hard to imagine the industry without PokerStars at the top. The usual poker strategy is that players should start small and then move on to higher stakes; maybe this is what Google should do as well. The changes in the United States has certainly sparked a lot of interest amongst some of the largest companies and online gaming operators in the world. While Nevada marked the start, New Jersey will most likely take things to the next level with its more diverse online gambling offer and much larger population.
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